Privacy policy
Who is responsible
Ultra Racing Europe, De Slof 6, 5107 RJ Dongen, The Netherlands (Chamber of Commerce 82090777) is responsible for processing your personal data on ultraracingeurope.com. Questions about your data: info@ultraracingeurope.com.
What we collect and why
| Data | Purpose | Legal basis |
|---|---|---|
| Name, address, email, phone, order details | Processing and delivering your order, customer service, warranty claims | Performance of the contract |
| Payment details | Handling your payment (processed by the payment provider; we do not see your full card number) | Performance of the contract |
| Invoices and order records | Tax and accounting obligations | Legal obligation |
| Website usage data (pages viewed, device, approximate location) | Understanding how the site is used and improving it | Your consent (cookies) |
| Advertising data (ad clicks, conversions) | Measuring and improving our ads on Google and Meta | Your consent (cookies) |
Who we share data with
We only share data with parties that help us run the shop:
- Shopify – our shop platform, which also processes payments and orders.
- Payment providers shown in the checkout (such as PayPal and Klarna) – to handle your payment.
- Delivery companies – to deliver your order.
- Google (Google Analytics and Google Ads) – website statistics and advertising, only with your consent.
- Meta (Facebook and Instagram ads) – advertising, only with your consent.
Some of these parties may process data outside the European Economic Area. They do so under the safeguards required by the GDPR, such as the EU standard contractual clauses or the EU–US Data Privacy Framework.
Cookies
We use necessary cookies to make the shop work. Analytics and advertising cookies are only placed after you agree in the cookie banner. You can change your choice at any time via the cookie settings.
How long we keep your data
We keep order and invoice data for 7 years, as Dutch tax law requires. Other data is kept no longer than needed for the purpose above.
Your rights
You can ask to see, correct or delete your data, to restrict or object to its use, and to receive your data in a portable format. You can withdraw your consent at any time. Email info@ultraracingeurope.com; we reply within one month. You can also file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
Changes
We may update this policy. The latest version is always on this page. Last updated: 11 November 2026.
